5 Digital Marketing Myths You Should Avoid in 2022

One of the biggest myths in digital marketing is that you don’t need it. Many of these myths are started and perpetuated due to false assumptions or misunderstandings about digital marketing and how it benefits your real estate investments company. What’s worse is that these myths are costing you thousands of dollars in real estate deals.

Chances are, one of the reasons your competitor’s phone is ringing, and yours is not, is because they have an online presence across multiple platforms. They’re using tools such as a business website, Google ads, social media marketing, and search engine optimization (SEO). Below, we look at the five digital marketing myths you should avoid in 2022.

Myth #1: “I Don’t Need a Website.”

You may get a few leads from traditional marketing methods or referrals. You may even have a page set up on a social media site like LinkedIn or Facebook. However, if you don’t have a website, you may as well not exist online at all. There are several reasons you need a website as a real estate investor.

  • Motivated sellers expect to see one.
  • A website is an online storefront that gives you credibility.
  • Your website becomes the hub of your entire marketing strategy.
  • You can build your brand with your website.
  • A website will attract more leads with higher conversion rates. 
  • Your website will expand your market to your preferred locations.

Once you set up your website, you can establish a strong online presence that helps you outperform your competitors. 

Myth #2: “Now That My Website Is Up, I’m All Set.”

It may sound like a cliche, but…

Digital marketing is a journey, not a destination.

It is an ever-evolving process that is completely out of your control. Therefore, you have to adjust your marketing strategy as you go. Something that worked last month may not work this month because countless variables dictate the real estate market. 

How does this apply to your website?

Whether you currently have a website or getting ready to build one, your website needs to adjust to the changes in the market - especially on Google. Here are some things you can do to maintain your website to give it optimal performance:

  • Create a content schedule and add fresh content regularly.
  • Fix broken links and URLs.
  • Use proper keywords related to your site/market/industry.
  • Optimize your site for both desktop and mobile devices.
  • Improve your website’s load speed.
  • Make sure your content is relevant and readable.

Last, but not least, make sure you stay current with Google’s policies and updates. If you get out of step with Google, it could derail your site’s performance.

Myth #3: “The Only Marketing Strategy I Need Is Paid Ads”

Whether you are using Google or Facebook as your platform, paid ads can be a powerful tool for targeting qualified leads and boosting your conversion rate. Google or Social Paid ads can produce enough results to make you believe that it’s the only marketing channel you’ll ever need. But what happens when you go through a period where the leads aren’t coming in like you thought they would. 

The truth is, you should never rely on just one marketing channel or strategy. Instead, you need to diversify your strategy, using every possible platform out there - that includes traditional marketing, as well as digital marketing. 

  • Develop multiple email marketing campaigns throughout the year.
  • Distribute flyers, brochures, and business cards everywhere you go. 
  • Use YouTube to create powerful promotional videos.
  • Add an SEO-optimized blog page to your website and blog once a week.
  • Pick up the phone and learn the art of cold-calling.

Myth #4: “I Don’t Have Time to Wait for SEO to Get Results.”

It’s frustrating when a digital marketing agency tells you that it takes time to get results from your SEO strategy. In fact, it’s expected because the agency feels exactly the same. If there were a way to speed up the process, someone in the marketing world would have discovered it by now. 

So, when the marketing team tells you that it may take time, they’re not feeding you a line or making excuses. It comes down to that the market has to respond to your marketing campaign. As a result, the most perfectly conceived strategy can still take a few months to yield the type of result you want. 

Myth #5: “I Can Do All My Marketing In-House.”

You probably could do all of your marketing in-house.

But should you?

Do you have the time, team, technology, and know-how it takes to launch and maintain your digital marketing strategy consistently throughout the year? Ask yourself, How well did your marketing strategy perform in 2021? Chances, are if you are reading this, you need help. 

One of the biggest myths about outsourcing your digital marketing is that it costs too much. However, an effective marketing team can save you money and help you generate more revenue. 

By outsourcing your marketing efforts, you save money on personnel, facilities, marketing overhead, and other expenses that could be draining your marketing budget. 

One of the benefits of outsourcing your marketing is that you work with an entire team where there is an expert in every chair:

  • Project manager
  • Marketing strategist
  • SEO strategist
  • Paid ads strategies
  • Content writer
  • Social media marketer
  • And more!

If your marketing campaigns aren’t performing as they should, your best move in 2022 may be to outsource your marketing to a digital marketing agency that can produce results.

Contact Freedom Leads for Automated Lead Follow-Up Solutions

Freedom Leads can help you get more qualified leads through Spark, our fully customizable lead generation tool. Learn more about how we can help you implement the Motivated Seller Prospects Marketing Program in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We work with a limited number of real estate investors per market, so claim my market today.