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May 10, 2024

Key Takeaways from the Completed March 2024 Google Core Update

The March 2024 Google Core Update has just rolled out, and introduces significant changes to Google's algorithms that affect your real estate investment website. Staying on top of these updates .....

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May 2, 2024

Maximizing Your Real Estate ROI with Key Events in Google Analytics 4

Did you know that according to Google, over 90% of top real estate investors have already transitioned to Google Analytics 4 for conversion tracking. Ready to boost your real estate .....

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February 23, 2024

Stay Ahead of the Curve: Social Media Tips for Real Estate Investors in 2024

In today's rapidly evolving real estate landscape, staying ahead of the curve is essential for success as an investor. As you navigate the dynamic world of social media marketing in .....

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February 16, 2024

Why Real Estate Investors Should Embrace AI-Powered Call Tracking for Success

Artificial Intelligence (AI) has become a game-changing tool for investors in the real estate industry. It has opened up new avenues for accessing motivated seller leads, enhancing customer experience, and .....

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February 9, 2024

Digital Marketing in a Cookie-less World: Are You Ready?

The landscape of digital marketing is evolving at an unprecedented pace. One of the most significant shifts we are witnessing is the transition towards a cookie-less world. This transformation is .....

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February 2, 2024

How Google Ads’ Gemini Powered Campaigns Boost Real Estate Investments

Artificial Intelligence (AI) has been making waves in various fields, and the realm of online advertising is no exception. Google, a giant in the digital marketing landscape, has recently integrated .....

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January 25, 2024

The Top 12 Social Media Trends to Revolutionize Real Estate Investing in 2024

The advent of social media has revolutionized the way we communicate, interact, and do business. With a staggering 4.95 billion users worldwide, social media platforms have become indispensable marketing channels .....

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January 19, 2024

Best Practices for Retaining Website Analytics and Metrics: A Guide for Real Estate Investors

Website analytics play a crucial role in driving business decision-making. By collecting, analyzing, and reporting on website traffic and user behavior, businesses can gain valuable insights that can inform their .....

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January 12, 2024

7 SEO Trends Real Estate Investors Need to Know for 2024

The digital landscape is a constantly evolving entity, and staying at the forefront of its shifts is crucial for real estate investors. As we venture deeper into 2024, the role .....

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January 5, 2024

Unveiling the Future: 5 Exciting Google Ads Trends to Watch Out for in 2024

The digital advertising sphere is ever-evolving, and Google Ads is no exception. For real estate investors and marketers, staying ahead of these changes is crucial to remain competitive and attract .....

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December 15, 2023

Real Estate Investment: Leveraging Meta Ads for Success

Real estate investment is a lucrative sector that has attracted countless investors over the years. It provides a stable income stream, helps diversify an investment portfolio, and can result in .....

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December 8, 2023

AI in Real Estate Marketing: Transforming Google Ads Strategies

Artificial Intelligence (AI) has brought about a paradigm shift in various industries, and real estate is no exception. It has redefined marketing strategies, offering a new level of precision and .....

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December 1, 2023

Real Estate Investment Strategies in the Face of Google’s 2023 Core Updates

The digital landscape continues to evolve, with Google's 2023 Core Updates at the forefront. These updates affect various industries, including real estate. This comprehensive guide explores the impact of these .....

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November 24, 2023

Grasping the Concept of PPC Remarketing and Retargeting: A Comprehensive Guide

The significance of PPC (Pay-per-Click) advertising remains unparalleled. Amidst the multitude of PPC strategies, two stand out due to their efficacy in converting potential leads — PPC Remarketing and Retargeting.Grasping .....

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November 17, 2023

Meta Unveils Game-Changing AI Tools for Real Estate Investors

In the age of digital transformation, businesses are constantly seeking innovative ways to streamline their operations, amplify their reach, and optimize their return on investment (ROI). One such sector that’s .....

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November 10, 2023

Creating Topical Authority in Your SEO Content Strategy: A Comprehensive Guide

Creating topical authority is pivotal for a successful SEO content strategy, especially for niche industries like real estate investing. Establishing yourself as a credible and expert resource in your field .....

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November 3, 2023

Unlocking the Power of Google Analytics 360 for Real Estate Investors

Real estate investors are increasingly turning to data-driven decision-making to enhance their market strategies, and Google Analytics 360 stands out as a pivotal tool in this digital era.Unlocking the Power .....

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October 27, 2023

Can Google AdWords Really Help You Find Motivated Sellers? Let’s Find Out!

The real estate industry is a bustling marketplace, teeming with buyers, sellers, and investors. If you're a real estate investor, you're probably always on the lookout for motivated seller leads.Can .....

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October 20, 2023

Maximize Efficiency and Profitability: How CRM Can Benefit Real Estate Investors

In the highly competitive world of real estate investing, professionals need to leverage every tool at their disposal to gain an edge and attract motivated seller leads.Maximize Efficiency and Profitability: .....

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October 13, 2023

SEO Strategies Every Real Estate Investor Should Know About

In the highly competitive real estate market, standing out from the crowd is crucial. In this digital age, where the majority of potential clients initiate their search for properties online, .....

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October 6, 2023

A Guide to Successful Google Ads Verification for Real Estate Investors

The world of real estate investing is rapidly evolving, and staying competitive necessitates a robust online presence. Among the many digital marketing strategies available, Google Paid Ads has emerged as .....

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October 3, 2023

Boost Your ROI: Top Google Ad Strategies for Real Estate Investors

As a real estate investor, you look for opportunities to purchase properties at a favorable price. You rely on motivated seller leads who are eager to sell their properties quickly. .....

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September 23, 2023

The Power of ChatGPT: A Game-Changer for Real Estate Investors

If you're a real estate investor, you know that standing out online is important. That's where tools like ChatGPT come in. ChatGPT uses AI and algorithms to make digital marketing .....

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September 15, 2023

How to Outrank Competitors in Local Searches as a Real Estate Investor

As a real estate investor looking to attract motivated sellers, your online presence is vital to your marketing strategy. The digital landscape offers a vast arena to establish your brand .....

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September 11, 2023

Boost Your REI Business with These Digital Marketing Techniques

In the world of real estate, cash home buyers are a unique segment. They are not just investors looking to flip properties for profit but often individuals who are in .....

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August 25, 2023

How Relevant Content Catapults Your Website’s Performance

In digital marketing, content is king. But it's not just about creating any content. Your goal should be to create relevant content that resonates with motivated seller leads and helps .....

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July 7, 2023

Launch Control: The Ultimate SMS Marketing Platform for Real Estate Professionals

In today's fast-paced real estate industry, staying connected with motivated seller leads and effectively marketing your properties is crucial for success. If you are just starting out as an investor .....

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July 3, 2023

A2P 10DLC for Real Estate Investors: Everything You Need to Know

In recent years, text messaging has become an essential communication tool for real estate investment businesses. It provides a direct and efficient way to connect with motivated seller leads and .....

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June 12, 2023

Mastering Keyword Research Basics for Real Estate Investors

Keyword research is the foundation of any successful search engine optimization (SEO) strategy. It helps you identify the most relevant terms and phrases that your target audience is searching for, allowing .....

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June 2, 2023

Mastering Facebook Audiences: A Comprehensive Guide for Real Estate Investors

Facebook advertising has become a go-to marketing tool for real estate investment businesses looking to connect with motivated sellers. With nearly 2.5 billion active users, Facebook offers a vast and .....

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May 15, 2023

Building Strong Connections: Why Link-Building is Vital for Your REI Website’s Success

As a website owner, you know how challenging it can be to get your website to rank high in search engine results.This is where link building comes in. Link building .....

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May 8, 2023

Revamp Your Site’s Success: The Importance of SEO Updates in Refreshing Your REI Website Content

One of the most common mistakes that real estate investors make in designing and developing their website is the ‘one-and-done’ approach. This strategy includes putting up a site, adding the .....

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April 24, 2023

Why Upgrading to Google Analytics 4 is a Game-Changer for Your Real Estate Investment Business

Google Analytics collects, measures, and analyzes data from a website to understand its performance, seller behavior, and other metrics. It is an essential tool for your real estate businesses’ online .....

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March 31, 2023

Knowing Your Numbers When Marketing

Everything in marketing comes down to data. Even before the digital age, real estate investors relied on feedback and data from traditional marketing strategies such as direct mail, radio and TV .....

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March 21, 2023

What is Chat GPT and What Does it Mean for Real Estate Investors?

Our prediction for the most used term in digital marketing in 2023 is ChatGPT. Over the last six months, This AI copywriting tool - which seems to have come out of .....

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March 7, 2023

D.E.A.L. Method Academy

At Freedom Leads, our marketing team spends countless hours creating ways to help your real estate wholesaling and/or investment business succeed. We go beyond the normal services that digital marketing .....

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February 13, 2023

How to Build Credibility as a Real Estate Investor in 2023

To be competitive in today’s real estate market, you need to establish credibility and authority that gives you leverage over your competitors and allows you to generate motivated seller leads .....

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SEO FOR REAL ESTATE INVESTORS
December 7, 2022

Here’s Your Year-End SEO Audit Checklist to Optimize Your Website

Your website is the hub of your entire marketing strategy. As such, it should be your primary source of motivated home seller leads and conversions. It should also be the .....

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November 16, 2022

5 Tips for Managing Qualified Motivated Seller Leads

If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:"What is .....

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November 8, 2022

Your 2022 Year-End Marketing Checklist

2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. .....

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November 2, 2022

The Importance of Tracking and Analyzing Your Ad Campaigns

When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional .....

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October 27, 2022

Flip Hacking Live 2022 Recap

Last week, our marketing manager, Drew Wood, and I attended Bill Allen's Flip Hacking Live Event in Orlando alongside a thousand wholesalers and investors from across the US.Jump to: 1. .....

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October 21, 2022

Changes in the Facebook Ads Housing Policy

Facebook has removed the ability to create Special Ad Audiences from the Ads Manager. The new policy went into effect on August 25th, 2022. As of October 12th, Facebook has paused .....

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October 7, 2022

Marketing Strategies for Motivated Home Sellers in Foreclosure

According to ATTOM Data Solutions, a leading curator of real estate data, there were 164,581 U.S. properties with foreclosure filings — default notices, scheduled auctions or bank repossessions — in the .....

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October 3, 2022

Freedom Leads Intelligent Postcard Retargeting

Website conversion is a consistent challenge for every real estate investment business. Regardless of how well designed your marketing strategy is and how well you reach your target audience, up .....

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September 21, 2022

8 Tips for Running Facebook Ads

Facebook Ads can significantly benefit your real estate investment business, helping expand your market reach and find more motivated seller leads. The audience on Facebook is endless and spans numerous .....

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September 21, 2022

Google September Core Update

Freedom Leads paid ads team works especially hard to help real estate investors get more motivated seller leads in their target markets. Our success lies in the marketing strategies we .....

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September 12, 2022

Freedom Leads Makes Real Estate Bees Best Facebook Ad Services List

Freedom Leads paid ads team works especially hard to help real estate investors get more motivated seller leads in their target markets. Our success lies in the marketing strategies we .....

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August 12, 2022

How to Manage Seller Reviews

In a recent blog entitled, “How to Get Customer Reviews and Testimonials”, we showed you how to encourage a seller to leave a review or testimonial after you close on their .....

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August 1, 2022

Working With a Digital Marketing Agency: What’s My Role As the Client

Chances are, if you are hiring a digital marketing agency to help you with branding, SEO, reputation management, and paid ads for your real estate investment business, two things are .....

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SEO FOR REAL ESTATE INVESTORS
June 24, 2022

When Can I Expect to See Results from My SEO Strategy?

Marketing always has been and always will be a long game, and that is especially true when talking about search engine optimization (SEO). The business of marketing is identical to farming. No .....

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June 14, 2022

How to Improve Your Website’s Conversion Rate

How to Increase Your Website’s Conversion Rate The primary purpose of your real estate investment website is to convert visitors into motivated seller leads. If you don’t have a high-converting website, .....

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May 27, 2022

How to Write a Google Review Without a Gmail Account

How to Write a Google Review Without Creating a Gmail AccountAs a real estate investor or home buyer, your business lives and dies with your reputation. Much of that reputation .....

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May 20, 2022

Google is Retiring the Google My Business (GMB) App

Google is Retiring the Google My Business (GMB) AppIn 2021, Google updated Google My Business, allowing users to manage their business profile exclusively through Maps and Search. The switch made .....

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May 6, 2022

Our Investor Carrot Review

While every real estate investor does marketing a little differently, there’s one thing highly successful investors all have in common: a website. Whether building their own site, using a content .....

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April 29, 2022

How to Update Your Google Ads Billing Information

How to Update Your Google Ads Billing InformationOnce you sign up for a Google Ads account, you’ll discover that there are many options for managing and fine-tuning your account and .....

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April 22, 2022

How to Edit or Update a Payment Method on Facebook Paid Ads

How to Edit or Update a Payment Method on Facebook for Paid AdsTo keep your Facebook Ads running like clockwork, you need to keep your payment information current. Below is .....

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April 14, 2022

How to Create a Facebook Business Manager for Your REI Business

How to Create a Facebook Business Manager for Your REI BusinessIf you currently have a Facebook personal profile and business page, you can enhance certain features and change your privacy .....

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April 8, 2022

How to Create a Facebook Page for Your REI Business

Of all the social media platforms real estate investors can use to promote their business, Facebook is still prime digital real estate (pardon the pun). With close to 262 million .....

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March 18, 2022

How to Find Motivated Seller Leads

How to Find Motivated Seller LeadsAs real estate investors, we all know what a motivated seller is - someone who is in a situation where they need to sell their .....

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March 18, 2022

How to Create a Powerful ‘About Us’ Page on Your REI Website

How to Create a Powerful ‘About Us’ Page on Your REI WebsiteOf all the pages on your real estate investor website, one of the most important pages is the ‘About .....

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March 4, 2022

How to Create YouTube Video Ads for Motivated Seller Leads

How to Create YouTube Video Ads for Motivated Seller LeadsYouTube video ads can bring your brand to life and help you reach your audience in a totally new way. Below .....

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March 2, 2022

How to Get Reviews and Video Testimonials from Motivated Sellers

How to Get Reviews and Video Testimonials from Motivated SellersImagine if your real estate investment business never received reviews from home sellers or other people you work with? How will .....

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February 25, 2022

Why You Should Have a LinkedIn Business Page for Your REI Business

Why Should You Use a LinkedIn Business Page for Your REI BusinessWhen you mention social media marketing, most real estate investors think of Facebook or YouTube. However, another creative marketing .....

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February 18, 2022

How to Set Up Your LinkedIn Profile Page for Your REI Business

In our last article about LinkedIn, we discussed the importance of having a LinkedIn business profile page for your real estate investing company. Now that you understand the ‘why’ of .....

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GOOGLE PAID ADS FOR REAL ESTATE INVESTORS
February 4, 2022

How to Create High-Converting PPC Google Ads

How to Create High Converting PPC Google AdsWith Google Ads, you can boost your marketing strategy and create more visibility online. PPC gives you a foothold in a market filled .....

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January 28, 2022

10 Ways to Speed Up Your Web Page Load Time

10 Ways to Speed Up Your Web Page Load TimeIf a motivated seller visits your website but can’t load your web page within a few seconds, they’re not going to .....

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SEO FOR REAL ESTATE INVESTORS
January 25, 2022

What Is Geotagging and How Does It Help SEO?

What Is Geotagging and How Does It Help SEO?In simple terms, geotagging is the process of assigning a geographical location to a media file on an online platform such as .....

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January 10, 2022

5 Digital Marketing Myths You Should Avoid in 2022

5 Digital Marketing Myths You Should Avoid in 2022One of the biggest myths in digital marketing is that you don’t need it. Many of these myths are started and perpetuated .....

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December 30, 2021

What Are Negative Keywords (And How to Use Them)?

What Are Negative Keywords (And How to Use Them)?In search engine optimization (SEO), keywords are at the center of your entire marketing strategy. Whether you are using paid advertising or .....

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SOCIAL MEDIA ADS FOR REAL ESTATE INVESTORS
December 23, 2021

Why Your Real Estate Investment Business Needs Social Media Marketing

Here’s a hard truth: If your real estate business is not on social media, your competition is already way ahead of you - and probably gobbling up your potential leads. .....

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December 16, 2021

How to Write Brand Messaging That Converts

How to Write Brand Messaging That ConvertsYou are a successful real estate investor because you know how to talk to motivated sellers and have learned the art of negotiating a .....

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December 10, 2021

How to Troubleshoot and Fix Google Ads Tracking Problems

How to Troubleshoot and Fix Google Ads Tracking ProblemsConversion tracking is a free Google Paid Ads tool that shows you what happens after a customer interacts with your ads -- .....

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December 1, 2021

Troubleshooting Facebook Tracking Errors

Troubleshooting Facebook Tracking ErrorsOne of the benefits of digital marketing is your ability to monitor and measure your marketing campaigns using advanced analytics and tracking and gathering hard data. Few .....

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November 29, 2021

A Guide to Start Using Google Analytics 4

A Guide to Start Using Google Analytics 4In October, Google announced the release of Google Analytics 4, citing it as an analytics tool that provides smarter insights to improve ROI. .....

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November 19, 2021

How to Recover from Google Algorithms Updates

How to Recover from Google Algorithms UpdatesFew things in the digital world are as anticipated - and feared - as Google algorithms updates. Google updates can have significant implications for .....

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November 11, 2021

Why You Should Make the Switch to Google Analytics 4

Why You Should Make the Switch to Google Analytics 4It’s been over a year (Oct 2020) since Google introduced Google Analytics 4, the next product in the analytics platform. GA4 .....

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October 29, 2021

5 Metrics You Should Be Tracking for Your REI Business

5 Metrics You Should Be Tracking for Your REI BusinessOne of the downsides of traditional marketing is that it has always been difficult - in some cases, impossible - to .....

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October 22, 2021

How to Use Internal Links in Your Content

How to Use Internal Links in Your ContentOne of the most overlooked gems in your SEO arsenal is internal links. These are the hyperlinks on your website or social media .....

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October 13, 2021

What is the Google Search Console and How Does It Affect Your Website’s Performance?

What is the Google Search Console and How Does It Affect Your Website’s Performance?Last week, Google reported that the Google Search Console lost data in the month of August. As .....

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GOOGLE PAID ADS FOR REAL ESTATE INVESTORS
October 8, 2021

How Real Estate Investors Can Optimize Google PPC Ads

How Real Estate Investors Can Optimize Google PPC AdsMost real estate investors will tell you that their online marketing campaigns live and die with paid ads. While Facebook ads and .....

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October 1, 2021

Keyword Guide for Real Estate Investors

The Ultimate Keyword Guide for Real Estate InvestorsIn the massive world of digital marketing and platform optimization, every SEO strategy that exists is built upon a foundation of keywords. The .....

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SEO FOR REAL ESTATE INVESTORS
September 24, 2021

How to Develop a Local SEO Strategy That Connects with Your Market

How to Develop a Local SEO Strategy That Connects with Your MarketThe goal of SEO is to create more visibility for your online platform, drive more traffic to the platform, .....

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September 17, 2021

Should I Optimize My Website for Bing?

Should I Optimize My Website for Bing?When it comes to search engines, Google is, without a doubt, the undisputed platform. Although Google does not release its search volume data, a .....

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September 10, 2021

Is Google Changing the Title Tag of Your Web Page?

Is Google Changing the Search (Meta) Title of Your Web Page?Perform a random Google search, and your first impression of any search listing that pops up is determined by what .....

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September 6, 2021

What the Eviction Moratorium Could Mean for Real Estate Investors

What the Eviction Moratorium Could Mean for Real Estate InvestorsLast week the Supreme Court rejected the Biden administration’s moratorium on landlord evictions. The ban could spell trouble for both tenants .....

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RETARGETING TO MOTIVATED SELLERS
August 6, 2021

Why Remarketing Is Crucial for Real Estate Investors

Why Remarketing Is Crucial for Real Estate InvestorsRemarketing (a.k.a., behavioral retargeting) is a form of online marketing in which you develop ads and marketing strategies aimed at your target audience .....

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SEO FOR REAL ESTATE INVESTORS
July 23, 2021

Your Guide to Writing SEO-Driven Web Content

Your Guide to Writing SEO-Driven Web ContentIn 1996, Bill Gates coined the phrase, “Content is King.” Nearly 25 years later, digital marketing agencies still contend that content is the most .....

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July 16, 2021

How to Automate Your Real Estate Lead Follow-Up

How to Automate Your Real Estate Lead Follow-UpNearly 75% of all real estate investment companies use marketing automation tools. Automation tools are already widely accepted by the vast majority of .....

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July 13, 2021

Real Estate Investor’s Guide to Google’s Latest Update

Real Estate Investor’s Guide to Google’s Latest UpdateGoogle officially launched its June 2021 Core Update on June 02, 2021. However, unlike previous updates, the latest version drew an underwhelming response .....

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May 21, 2021

How to Make the Most of Facebook Ads for Real Estate Investors

How to Make the Most of Facebook Ads for Real Estate InvestorsIf you are looking for a way to expand your market and reach your target audience, Facebook provides all .....

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March 3, 2021

Building Credibility Online as a Real Estate Investor

Building Credibility Online as a Real Estate InvestorTo be competitive in today’s real estate market, you need to establish credibility and authority that gives you leverage over your competitors and .....

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September 15, 2020

How to Get Motivated Seller Leads During the COVID-19 Pandemic

How to Get Motivated Seller Leads During the COVID-19 PandemicIt’s been over a year since the COVID-19 pandemic outbreak. Yet, little has been done to reboot the economy or real .....

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