As a website owner, you know how challenging it can be to get your website to rank high in search engine results.

This is where link building comes in. Link building is an important aspect of search engine optimization (SEO) and real estate SEO strategy that can help you increase your website's online visibility, attract more traffic, and ultimately, boost your business's success.

Building Strong Connections: Why Link-Building is Vital for Your REI Website's Success

By: Larry Weideman

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As a website owner, you know how challenging it can be to get your website to rank high in search engine results.

This is where link building comes in. Link building is an important aspect of search engine optimization (SEO) and real estate SEO strategy that can help you increase your website's online visibility, attract more traffic, and ultimately, boost your business's success.

In this article, we will explore what link building is, why it's essential for your website's success, how it works, and how you can create a successful link building strategy.

What Is Link Building and Why Is It Important for SEO?

Link building is the process of acquiring hyperlinks from other websites to your own or connecting pages within your real estate investment website. There are three main types of links you can use for your site:

1. Internal Links

Internal links are clickable hyperlinks that connect different pages or posts on the same website. They are links that direct users to other pages or content within the same domain or website. Internal links are typically used to help visitors navigate a website more easily, providing them with additional information or context on a particular topic.

They also help search engines crawl and index a website's pages, improving the overall visibility and ranking of a website. By linking to other relevant pages on the same website, internal links can also improve the user experience and engagement in a high converting website, encouraging visitors to spend more time on the site and explore its content in more depth.

2. External Links

External links are clickable hyperlinks that direct users to another website or domain. Unlike internal links, which connect different pages or posts within the same website, external links point to content on other websites.

External links are used to provide users with additional resources, references, and context on a particular topic, and they can help improve the credibility and authority of a website by demonstrating that it's connected to other reputable sources. They also help search engines understand the relationships between different websites, improving the overall ranking and visibility of a website.

However, external links can also pose certain risks, such as directing users to unreliable or malicious websites, or potentially affecting a website's ranking if it's connected to spammy or low-quality external links. So, it’s important to choose your external links wisely.

3. Backlinks

Backlinks, also known as incoming links or inbound links, are hyperlinks that originate from one website and link to another website. In other words, they are links that point to your website from other websites. Backlinks are an important part of search engine optimization (SEO) because search engines like Google use them to evaluate the authority, popularity, and relevance of a website.

The quality and quantity of backlinks to a website can affect its search engine ranking, as well as its visibility and website traffic.

Backlinks are often considered a "vote of confidence" or endorsement from one website to another. The more high-quality backlinks a website has, the more likely it is to be considered a reputable and authoritative source by search engines.

However, it's important to note that not all backlinks are created equal. Backlinks from reputable and relevant websites are generally considered more valuable than backlinks from low-quality or irrelevant websites. Additionally, spammy or manipulative backlinks can actually harm a website's search engine ranking and reputation.

The Benefits of Link Building for Your Website’s Success

Link building has numerous benefits for your real estate investment website's success.

  • Improves your website’s visibility: it can help improve your website's visibility in search engine results, thereby increasing your organic traffic.
  • Establishes website authority: Link building establishes your website as an authoritative source in your niche, which can help attract more quality motivated seller leads.
  • Improves SEO performance: Thirdly, link building can improve your website's overall SEO, which can result in higher conversion rates and revenue.

How Link Building Works

Link building works by acquiring high-quality links from other websites to your own or linking relevant pages on your site. The quality and relevance of the links is crucial as search engines use them to determine the relevance and authority of your website.

High-quality backlinks come from reputable websites that have high domain authority, relevant content, and are related to your niche. Likewise, high-quality internal links come from pages that are most similar or relevant to the webpage you are linking to.

How to Create a Successful Internal Linking Strategy

Creating a successful internal linking strategy involves several key steps:

Identify Your Website’s Key Pages and Content

Start by identifying the most important pages and content on your website. This could include your homepage, about us page, location pages, blog posts, and other high-traffic pages.

Determine Your Website’s Hierarchy

Next, determine the hierarchy of your website's content. This could include organizing your content into categories or sections, and identifying the most important pages or sections.

Determine the Most Relevant Anchor Text

Anchor text is the clickable text used in a hyperlink. It's important to use descriptive, relevant anchor text that accurately reflects the content of the linked page.

Prioritize User Experience

Internal links should be created with the user in mind. Make sure that links are placed in a logical and intuitive manner that helps visitors navigate your website.

Use a Variety of Linking Strategies

Use a variety of linking strategies, including contextual links, navigation links, and footer links. This will help ensure that your website is easy to navigate and that visitors can quickly find the information they need.

Keep track of your real estate investment website's internal links and make adjustments as needed. This could include updating anchor text, changing the placement of links, or adding new links to high-traffic pages. By following these steps and regularly monitoring and adjusting your internal linking strategy, you can help improve the user experience of your website, increase engagement, and improve your website's search engine ranking.

How to Create a Successful External Link or Backlinking Strategy

Creating a successful external linking strategy involves a combination of research, planning, and execution. Here are some steps to follow:

  1. Identify relevant websites and sources: Research and identify other websites and sources that are relevant to your industry, niche, or audience. Look for reputable and authoritative sources that have a similar target audience or topic to your website.
  2. Develop relationships: Reach out to the owners or editors of these websites and develop a relationship with them. Introduce yourself and your website, and explain why you think there may be opportunities for collaboration or partnership. Establishing a rapport with other website owners can help build trust and credibility.
  3. Create high-quality content: Create high-quality, valuable content that other websites will want to link to. This could be in the form of blog posts, articles, infographics, or videos. Make sure your content is informative, engaging, and relevant to your target audience.
  4. Reach out for links: Once you have established a relationship with other website owners and created high-quality content, reach out to them and request that they link back to your website. Be polite, respectful, and clear about why your content would be a valuable addition to their website.
  5. Monitor your backlinks: Keep track of the backlinks pointing to your website and monitor their quality and relevance. Remove or disavow any spammy or low-quality backlinks that could harm your website's reputation.
  6. Continuously evaluate and adjust: Continuously evaluate and adjust your external linking strategy based on the results and feedback you receive. Experiment with different tactics and approaches to find what works best for your website and target audience.

Creating a successful link building strategy requires careful planning and execution. Make sure you identify your target audience and niche. This will help you identify the websites that are most relevant to your content and are likely to link back to your website. It also helps you determine the type of content you will create and which pages your site you will link to.

How to Integrate Internal Links Into Your Overall SEO Strategy

While creating a successful internal or external link strategy is important, you need to look at the bigger picture. In other words, your website linking strategy needs to become part of your overall SEO strategy. Here are a few tips to get you started.

Conduct a Site Audit

The first step is to conduct a thorough site audit to identify all the pages on your website and their relationship to each other. This audit will help you to understand the structure of your site and identify areas where internal linking can be improved.

Identify Key Pages

Identify the key pages on your website that you want to rank for specific keywords. These pages should have the highest potential to drive traffic and revenue to your site.

Create a Linking Structure

Once you have identified the key pages on your site, create a linking structure that is logical and hierarchical. The goal is to create a natural flow of internal links that leads users from one page to the next in a logical and intuitive way.

Use Descriptive Anchor Text

Use descriptive and relevant anchor text to help users and search engines understand where the link is going and what the destination page is about.

Use a Silo Structure

A silo structure involves grouping related content together on your website and linking between these related pages. This helps search engines to better understand the topics and themes of your site, and can improve your rankings for specific keywords.

Common Mistakes To Avoid When Link Building

When it comes to link building, there are several common mistakes to avoid.

  • Avoid buying backlinks as this can result in penalties from search engines.
  • Avoid using black hat SEO tactics such as keyword stuffing and cloaking. These tactics can result in search engine penalties and harm your website's overall SEO.
  • Avoid targeting low-quality websites as these can harm your website's reputation and authority.

Frequently Asked Questions About Internal and External Link Building

What is SEO link building?

SEO link building is the process of acquiring high-quality and relevant links from other websites to your own website. These links help to increase your website's authority, visibility, and rankings in search engine results pages. Link building is an important aspect of any SEO strategy and requires a well-planned and executed approach to achieve the desired results.

How does link building impact my real estate investment business?

Link building can have a significant impact on your real estate investment business by improving the visibility of your website in search engine results pages. By acquiring high-quality links from reputable websites, you can increase your website's authority and attract more traffic to your site. This can lead to more leads, more conversions, and ultimately more revenue for your real estate investment business.

What are some effective link building strategies for real estate investors?

  • Create high-quality, informative content that other websites will want to link to, such as blog posts, infographics, and guides.
  • Build relationships with other websites in the real estate industry through guest posting, interviews, and partnerships.
  • Utilize local directories and business listings to increase the number of links to your website, as well as improve your local SEO.

How do I integrate SEO and link building into my real estate marketing strategy?

Integrating SEO and link building into your real estate marketing strategy can help to increase your website's visibility, attract more traffic, and generate more leads.

To do this, you should focus on creating high-quality content that is optimized for search engines, building relationships with other websites in the real estate industry, and using local directories and business listings to increase the number of links to your site. These strategies can help you to improve your rankings, attract more potential buyers and sellers, and ultimately grow your real estate business.

What are the benefits of having a high domain authority?

  • Improved search engine rankings, as search engines consider websites with high domain authority to be more authoritative and trustworthy.
  • Increased visibility and traffic, as high domain authority sites tend to rank higher in search engine results pages and attract more clicks.
  • Greater credibility and brand awareness, as a high domain authority can signal to motivated seller leads that your website is a trusted and reputable source of information.

How do I track my link building efforts and measure their success?

Tracking your link building efforts and measuring their success is crucial to understanding the impact of your efforts and making informed decisions about future strategies. To do this, you can use tools like Google Analytics and Ahrefs to monitor your website's traffic and backlink profile.

You should also track metrics like keyword rankings, referral traffic, and conversion rates to determine the effectiveness of your link building efforts. By regularly monitoring and analyzing these metrics, you can identify what's working and what's not and make adjustments to your strategy accordingly.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Freedom Leads can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing System in your area.


To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:

  1. "What is my process for leads that come in?"
  2. "How many leads turn into contracts?"

2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. Regardless of how successful you were over the last year, it’s imperative that you assess your REI business and prepare for the upcoming year.

When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional and digital marketing channels as possible. You also want to develop a system that allows you to track and analyze the progress of your marketing campaigns within each channel.

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