Your website is the hub of your entire marketing strategy. As such, it should be your primary source of motivated home seller leads and conversions. It should also be the marketing channel where you get the most traffic from your target market. However, you may not be satisfied with your site’s current performance. Ask yourself these questions:

Here’s Your Year-End SEO Audit Checklist to Optimize Your Real Estate Investor Website

Your website is the hub of your entire marketing strategy. As such, it should be your primary source of traffic and motivated seller leads. However, you may not be satisfied with your site’s current performance. Ask yourself these questions:

  • Is my website helping me meet my overall marketing objectives?
  • Does my website rank high in organic searches?
  • Is the site generating qualified motivated seller leads?
  • Last, is my site up-to-date or out-of-date?

If the answer is no to one of or more of the above questions, it may be time for an SEO audit. An end-of-the-year audit can prepare your site for improved performance in 2023 and help you generate more qualified, motivated seller leads.

What Is an SEO Audit?

An SEO audit is a comprehensive analysis of your real estate investor website and how well it ranks in search engines such as Google. The purpose of an audit is to reveal areas of your website that you can improve to gain more visibility and engage more potential sellers. Some items on your audit checklist may include

  • How to improve user experience (UX)
  • How your site compares to your competitors
  • Technical issues negatively impacting your site’s performance
  • Page loading speed
  • Pages or content you can add to the site

SEO audits are an important, necessary component of keeping your SEO strategy up to date. If your website isn't properly optimized for search, you're missing out on a significant amount of search engine traffic, as well as attention from motivated sellers.

Items to Include in Your SEO Audit Checklist

Your SEO audit should cover both general issues that can occur in any website and issues that are unique to your site. For this reason, our team customizes every audit based on your company’s marketing goals and your website’s makeup. Some of the items to include in your year-end SEO audit are as follows:

1. Prepare for the Audit

Before you do a deep dive analysis, you may want to set the stage by revisiting your marketing goals and highlighting the barriers to achieving them. You’ll also want to rethink the timeline for achieving your goals, as well as adjusting your metrics, integrating new marketing tools, and formulating a game plan for what you will do with the data you receive from the audit.

Laying the groundwork gives your SEO audit meaning and purpose. It also gives you a clearer direction and vision for your website as you head into 2023. If all of this seems a bit overwhelming, your digital marketing team at Freedom Leads can help you develop your game plan step by step.

2. Perform a Complete Keyword Analysis

The core component of any SEO strategy is keywords. In most cases, a keyword analysis is the first step in adding the content to the site. But it doesn’t end there. To keep your website relevant, you need to perform a comprehensive keyword analysis that includes

  • Keyword research: Perform keyword research to add new keywords to your website.
  • High-ranking keywords: Add keywords that help your website pages rank higher.
  • Keyword cannibalization: Combine or delete pages with identical primary keywords.
  • Long-tail keywords (keyphrases): add keyphrases or longer keywords to your website.
  • Keyword distribution: Add keywords throughout the content, wherever possible.

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

3. Improve User Experience

User experience describes how people feel when navigating your website on a computer, phone, or other device. There are multiple elements that contribute to a positive website user experience, such as

The Website Layout

Your website layout needs to do two things: First, it needs to instantly attract visitors. Second, it needs to be easy on the eyes. That means using a simplified color scheme and a clean design. All elements need to work together to create a cohesive theme.


Your website needs to seamlessly guide users from one element or page to another without any disruption or confusion. It needs to feel logical and fluid. The user journey needs to channel the reader to a call to action so that they take the desired steps.

Images and Videos

Images and videos should contain high-quality content without slowing down the page load speed. All media should reflect the theme and content and enhance the user experience. Make sure you geo-tag or optimize your media, as it can help with SEO.


Does everything work as it should? Pages should load quickly and smoothly. Videos and animations should play. Forms should be simple, easy to navigate, and easy to submit. Fix any broken internal or external links. Make sure your website functions without any problems.

4. Perform a Competitive Analysis

A competitive analysis is the process of collecting and reviewing information about competing real estate investors, such as industry stats, business data, competing website performance, and details about their cash offers and business models. A competitive analysis includes steps like

  • Identify your competitors
  • Analyze competitor’s marketing strategy
  • Understand their buying process
  • Uncover marketing channels
  • Analyze keyword strategies
  • Review competing websites
  • Identify seller persona and journey
  • Read customer reviews
  • Track social media presence
  • Review other SEO metrics

Your main competitors are direct. For example they are REI companies or home buyers identical to you. They have the same target sellers, offer a solution for the same problems, and have a similar way of engaging in real estate transactions. These are the types of competitor websites you want to analyze.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Freedom Leads can help you develop your online credibility profile and leverage that to generate consistent, qualified motivated seller leads who are pre-sold on working with you. Learn more about how we can help you implement our Motivated Sellers Marketing Program in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:

  1. "What is my process for leads that come in?"
  2. "How many leads turn into contracts?"

2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. Regardless of how successful you were over the last year, it’s imperative that you assess your REI business and prepare for the upcoming year.

When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional and digital marketing channels as possible. You also want to develop a system that allows you to track and analyze the progress of your marketing campaigns within each channel.