How to Increase Your Website’s Conversion Rate 

The primary purpose of your real estate investment website is to convert visitors into motivated seller leads. If you don’t have a high-converting website, you need to rethink your marketing strategy - whether it’s content, branding messaging, linking, or coming up with new ways to drive traffic to the site. 

If you can’t get your website to convert, the solutions are probably easier than you think and require a small adjustment here and there. Below, we look at practical ways to increase your website’s conversion rate.

Make It Easier for the Seller to Fill Out a Form

Sometimes a seller’s journey gets bogged down with too many steps. For instance, how many steps does it take for the seller to get from your website or landing page to the contact form? Once the seller finally makes it to the form, how much information do they have to fill out before submitting it?

Remember that once the seller lands on your website or landing page, you need to create a sense of urgency, not hesitation. So, shorten your contact form if it’s too long and eliminate the steps the seller needs to take to get to the contact form.

Add as Much Social Proof as Possible to Your Website

One of the reasons websites don’t convert as well as they should is that investors rely on their brand and messaging to appeal to sellers. However, sellers have to trust you before they will sell their house. 

One of the ways to earn their trust is through social proof. What is social proof? It’s simple:

Social proof is evidence that other sellers have worked with your company and found value in your ability to help them solve their problem.

Some of the most effective forms of social proof include

  • Google & Facebook reviews
  • Video testimonials
  • BBB accreditation
  • Before and after photos of your flips
  • National and/or local media exposure

You may have a super-powerful brand and message. You may even be able to back up your claims with hard data. However, the most powerful form of advertising is social proof. It can also be the least expensive form of advertising. 

Track Your Progress 

Your website is only as good as the number of motivated seller leads that are funneling into your CRM. So, you need to ask core questions to determine the site’s progress. 

  • How much traffic is the site getting?
  • Where are the seller leads coming from?
  • What percentage of the traffic is converting?
  • What pages do people visit when they get on the site?
  • What type of seller is responding to your website or landing page?

You can track the website activity to answer these and other questions using analytics tools. Tracking tools give you measurable real-time data to assess your marketing campaigns and adjust accordingly. 

For instance, Freedom Leads uses tracking & analytics tools such as Google Analytics, Facebook PIxel, CallRail, and Spark to keep real estate investors updated on their website’s performance. 

Eliminate Needless Steps in the Seller’s Journey

When motivated sellers land on your website, they expect simple, straightforward navigation, both on-page and from one page to another. The more difficult it is to perform a task, the less likely they will follow through. So, you need to simplify your website’s navigation to get more qualified leads.

There are some simple, effective ways to achieve smoother site navigation. 

  • Place items where users expect to find them - make their placement predictable.
  • Make your menus and sidebars stand out, making them easy to spot.
  • All fonts should be legible and grouped in small paragraphs, lists, tables, boxes, etc.
  • Keep your menu straightforward and uncluttered.
  • All internal links should be a different color from the rest of the text.
  • Add the main menu or important links to the page footer.

Another important thing to remember is that every page must have a clean design. Too many graphics, forms, images, and text groups can confuse a user. 

Improve Your Page Load Speeds

Few things are as irritating as clicking on a link and waiting too long for the website page to load. If a user has to wait more than three seconds for your page to load fully, there is a 50/50 chance they will bounce off of it and go to another website. 

So, you need to take steps to improve your page load speeds. There are several ways to improve load speeds, such as enabling file compression, simplifying CSS and Javascripts, reducing redirects, improving server response time, and optimizing your images and graphics. Doing so will significantly affect how fast your website pages load.

Buy One to Three More Houses Every Month With Our Motivated Seller Prospects Online Marketing Program

Freedom Leads can help you get more qualified motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Seller Prospects Online Marketing Program in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!