As a real estate investor looking to attract motivated sellers, your online presence is vital to your marketing strategy. The digital landscape offers a vast arena to establish your brand and reach your target audience. So, how do you stand out in a saturated market? The answer is Local SEO.

How to Outrank Competitors in Local Searches as a Real Estate Investor

By: Larry Weideman

Jump To:

As a real estate investor looking to attract motivated sellers, your online presence is vital to your marketing strategy. The digital landscape offers a vast arena to establish your brand and reach your target audience. So, how do you stand out in a saturated market? The answer is Local SEO.

What is Local SEO and Why is it Important?

Local SEO, or local search engine optimization, is optimizing your online presence to attract business from local searches on Google and other search engines. When people search for businesses near their location or use phrases like "cash home buyers near me," Google provides results based on local SEO.

For real estate investors, local SEO is a game-changer. It enables you to target motivated sellers in your specific geographic area. By optimizing your local SEO, you're putting your business on the map, literally and figuratively. It's like having a large neon sign on the internet highway, guiding motivated sellers to your doorstep.

The importance of local SEO goes beyond mere visibility. It plays a crucial role in building credibility and trust. Potential sellers are more likely to trust a business that appears in top search results. Therefore, by boosting your local SEO, you're increasing your visibility and enhancing your reputation among local leads.

How to Optimize Your Website for Local Search?

When it comes to local SEO, your website is your primary tool. It's your digital storefront, your first impression on potential sellers. Therefore, optimizing your website for local search is crucial to your digital marketing strategy.

Optimize Your Website for Mobile

Ensure that your website is mobile-friendly. With most local searches happening on mobile devices, a mobile-friendly website is no longer an option but a necessity. Ensure your website loads quickly and offers a seamless experience across all devices.

Include Business Details

Include your business name, address, and phone number (NAP details) on every website page. It helps Google understand your location and makes it easy for potential sellers to contact you.

Create a Contact Us Page

Create a dedicated 'Contact Us' page with a map showing your location. It will further enhance your local SEO, making it easier for Google to pinpoint your location and for potential sellers to find you.

Best Practices for Creating Content That Boosts Local SEO

Content is king in digital marketing - especially for local SEO. Creating quality content that resonates with your target audience can significantly boost your local search results.

  • Create locally relevant content. Write blog posts or articles about real estate trends in your area or share success stories of local sellers you've helped. It positions you as a local expert and increases your relevance in local searches.
  • Optimize your content with local keywords. Use phrases that potential sellers in your area are likely to use. Include your city or neighborhood name in your content and relevant keywords like 'cash home buyer' or 'sell my house fast.'
  • Make sure your content is shareable. Create infographics, videos, or other visual content that people want to share on social media. It increases your visibility and improves your chances of getting local backlinks, a significant factor in local SEO.

Directories or Platforms for Local SEO

Online directories and platforms are a goldmine for local SEO. They increase online visibility, improve credibility, and provide valuable backlinks.

Google Business Profile (GBP) should be your first stop. It's a free tool from Google that lets you manage your online presence across Google, including Search and Maps. Ensure your GMB listing is complete and accurate, with updated NAP details, business hours, and photos.

Other key directories include Yelp, Yellow Pages, and LinkedIn. Aside from these general directories, consider getting listed on real estate-specific platforms like Zillow or Trulia. These platforms boost your local SEO and put you in front of a highly targeted audience.

In addition to directories, consider leveraging social media platforms. Create profiles on Facebook, Twitter, and Instagram, and update them regularly. Social signals are a ranking factor for local SEO, and a strong social media presence can significantly boost your local search results.

How to Leverage Online Reviews and Testimonials to Improve Local SEO

Online reviews and testimonials are a powerful reputation management tool for local SEO. They build trust among potential sellers and signal to search engines that your business is reputable and relevant.

Encourage your satisfied clients to leave reviews on your Google My Business listing and other review sites. Respond to each positive or negative review in a professional and timely manner. It shows that you value your clients' feedback and creates seller engagement opportunities.

Showcase testimonials on your website. It enhances your credibility and provides fresh, user-generated content for your site, which is a plus for SEO.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Freedom Leads can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing System in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:

  1. "What is my process for leads that come in?"
  2. "How many leads turn into contracts?"

2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. Regardless of how successful you were over the last year, it’s imperative that you assess your REI business and prepare for the upcoming year.

When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional and digital marketing channels as possible. You also want to develop a system that allows you to track and analyze the progress of your marketing campaigns within each channel.