In today's fast-paced real estate industry, staying connected with motivated seller leads and effectively marketing your properties is crucial for success. If you are just starting out as an investor or have a limited budget, a powerful strategy to attract motivated seller leads is cold texting.

Launch Control: The Ultimate SMS Marketing Platform for Real Estate Professionals

Author: Jacob Hicks

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In today's fast-paced real estate industry, staying connected with motivated seller leads and effectively marketing your properties is crucial for success. If you are just starting out as an investor or have a limited budget, a powerful strategy to attract motivated seller leads is cold texting.

Cold texting allows you to go after a hyper-targeted list of people, such as pre-foreclosure, probate, expired listings, etc, getting more mileage out of your marketing dollars. With the rise of text message marketing, real estate professionals are turning to innovative SMS platforms like Launch Control to streamline their communication and enhance seller engagement.

In this quick overview, we explore the key features and benefits of Launch Control, the all-in-one SMS marketing platform for real estate professionals.

What is Launch Control?

Launch Control is an all-in-one SaaS text marketing platform specifically designed for real estate investment businesses.. Founded in 2019 by a team of real estate innovators, Launch Control has quickly become the industry leader in seller engagement and property research. The platform offers a wide range of features, including

  • All-in-one messaging dashboard
  • Proprietary routing algorithm
  • Local phone numbers
  • Drip campaigns
  • One-click Podio push integration
  • Analytics and KPI tracking.

As you gain traction with this type of marketing, we recommend that you stack online marketing strategies such as Google Paid Ads, Social Paid Ads & SEO strategies on top of this. It gives you a multi-channel attack that produces more qualified, motivated seller leads.

The Power of Text Message Marketing

Text message marketing has emerged as a powerful tool for real estate professionals. According to Smart Insights, 97% of text messages are read within 15 minutes of receipt, making it a highly effective way to reach and engage with leads.

Launch Control leverages the power of text communications to transform them into a marketing tool that can supercharge your real estate business. With Launch Control, you can customize and personalize your messages to enhance engagement and improve conversion rates.

Key Features of Launch Control

All-in-One Messaging Dashboard

Launch Control offers an intuitive and user-friendly messaging dashboard that allows you to manage all your text marketing campaigns in one place. From creating and scheduling messages to monitoring campaign performance, the dashboard provides a seamless and streamlined experience.

Proprietary Routing Algorithm

With Launch Control's proprietary routing algorithm, you can ensure that your messages are delivered quickly and efficiently. The platform optimizes message delivery based on factors such as carrier availability and message content, maximizing the chances of reaching your seller leads.

Local Phone Numbers

Launch Control provides the option to use local phone numbers for your text marketing campaigns. This feature helps establish trust and familiarity with your leads, increasing the likelihood of engagement and response.

Drip Campaigns

Drip campaigns allow you to automate and schedule a series of text messages to be sent to your leads over a specified period. Launch Control's drip campaign feature enables you to nurture your leads, provide valuable information, and maintain consistent communication throughout the sales funnel.

One-Click Podio Push Integration

For real estate professionals using the popular CRM platform Podio, Launch Control offers seamless integration with one-click Podio push. This integration allows you to easily transfer lead data and automate follow-ups, saving you time and effort.

Analytics and KPI Dashboard

Launch Control provides a comprehensive analytics and KPI dashboard that allows you to track and measure the performance of your text marketing campaigns. From response rates and lead totals to revenue per deal and return on investment, the dashboard gives you valuable insights to optimize your strategies and drive better results.

Customizable Property Details and Research

In addition to its powerful text message marketing capabilities, Launch Control also offers a comprehensive suite of property research tools. With built-in access to essential property details such as

  • Square footage
  • Lot size
  • Number of beds/baths
  • Owner name
  • Legal description

You can quickly gather the information you need to make informed decisions.

Tax Information and Mortgage Details

Launch Control goes beyond basic property details by providing access to tax information and mortgage details. This includes

  • Owner mailing address
  • Tax amount
  • Market value
  • Primary and secondary mortgage amounts
  • Lender information
  • Loan type
  • Date financed.

Having this information at your fingertips allows you to conduct thorough research and gain a deeper understanding of the properties you are working with.

Transaction History and Comparable Sales Data

Launch Control's platform also includes transaction history and comparable sales data. You can access deed history, recorded sale amounts, and accurate comparables, including all recorded sales, not just MLS transactions. This comprehensive data empowers you to make informed decisions and stay ahead of the competition.

Mobile App: Run Your REI Business on the Go

Launch Control offers a mobile app that provides you with instant seller responses, property data, and all the tools you need to close deals on the go. With the mobile app, you can stay connected with your leads and effectively manage your real estate business from anywhere.

Harness the Power of Launch Control for Your Real Estate Business

In conclusion, Launch Control is the ultimate SMS marketing platform for real estate professionals. With its all-in-one messaging dashboard, proprietary routing algorithm, local phone numbers, drip campaigns, and robust analytics and tracking, Launch Control empowers you to streamline your real estate marketing efforts and achieve tangible results.

By leveraging the power of text message marketing and accessing comprehensive property research tools, you can enhance seller engagement, generate leads, and close more deals. Choose Launch Control and experience the future of real estate marketing today.

Get Started With Launch Control

To get started with Launch Control, you can choose which of their three plans makes the most sense to you based on how many outbound messages you’d like to send per month. Their Lite plan includes up to 10,000 outbound messages for only $497/month. Their Core plan is $797 per month which allows you to send up to 20,000 messages per month. And finally, their Pro plan for $1,497/mo allows you to send up to 50,000 outbound messages. They do have an Enterprise plan for those looking to send out more than that, in which case you can contact Launch Control’s sales team for additional information.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Freedom Leads can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing System in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:

  1. "What is my process for leads that come in?"
  2. "How many leads turn into contracts?"

2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. Regardless of how successful you were over the last year, it’s imperative that you assess your REI business and prepare for the upcoming year.

When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional and digital marketing channels as possible. You also want to develop a system that allows you to track and analyze the progress of your marketing campaigns within each channel.

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