Retargeting to Motivated Sellers

When motivated sellers visit your website, only a small percentage of them convert from website visitors to motivated seller leads. There can be many reasons for this, ranging from content, conversion optimization and overall user experience. 

What happens to your website visitors that don’t convert right away (call or fill out a form)? Is there a way to reconnect with these potential sellers and get a second chance to make a first impression? The answer is yes!

Freedom Leads’s Motivated Sellers Marketing Program keeps you connected with your website visitors both online and offline. Online, we retarget, using banner ads and videos, on platforms such as Google’s Display Network (GDN), YouTube, Facebook, and Instagram. Offline, we send an average of 50-70% of your website traffic a postcard direct to their home address (pretty cool, right?). Both of these strategies are executed by adding various retargeting scripts to the backend of your website. 

To find out more about remarketing on social media or Google, complete our brief application form. Let us help you get a higher ROI from your existing website traffic.

What Is Retargeting?

Freedom Leads’s retargeting strategies allow your real estate investment business to show targeted ads to the users who have already visited your website. By having a special code/pixel on the back-end of your website and landing pages, you can run specific campaigns (both online and offline) that target your previous website visitors. For instance, if the seller didn’t fill out a form or call you, we can retarget the visitor and reach out to them to make another impression. Even if the seller did complete a form or call you, we still like to retarget them with credibility based ads to help further separate you from your competitors.

Why Retargeting Is Powerful

Measurable Results

Through Google Analytics and other tracking platforms, we can see the reach your remarketing campaign is getting. The more traffic we push to your website or landing pages, the larger your marketing list gets.

Cost-Effective Strategy

In some cases, you can pay thirty dollars just for someone to visit your page the 1st time. By investing a small amount of your budget into remarketing, you can get these same people back to your website for less than two dollars.

Maximum Online Presence

We can expand your market reach to over two million websites, videos, mobile apps. Sellers can see your ad on all devices as they browse Google, YouTube, Facebook, Instagram, and offline marketing collateral.

Quick and Easy Ad Creation

We will create various sizes of banner ads that are eligible for different ad spots on websites and social media platforms. We can also create credibility based postcards for you and guide you through collecting powerful testimonial videos from previous sellers you’ve helped.

Similar Audiences

On both Google & Facebook, we can create what are called similar audiences or look-a-like audiences. These audiences are created by internet users who have a similar search and browsing history as those who have visited your website.

Free Impressions

On Google, you only pay for clicks. This means someone could see your remarketing banner ad 5 times, never click on it, and you’d never be charged a penny. You can’t beat free exposure to your REI brand.


The more options you have for remarketing, the greater your chances are of increasing your conversion rates and ROI. The Motivated Sellers Marketing Program creates various opportunities for you to reconnect with site visitors who are already familiar with your brand but need some additional follow up before taking action. There are several ways that we can help you leverage remarketing on Google, social media sites & direct mail. 

Customer List Remarketing

Do you have phone numbers or emails from your existing database of leads? What about data from your direct mail, cold calling or RVM campaigns? With this data, we can upload it into Facebook and target these exact same people on social media. There are major benefits when home sellers are seeing your REI brand both offline and online.

Video Remarketing

Video is a phenomenal way to build rapport with motivated sellers in your area. Once someone visits your website, what if they saw a video on Facebook or YouTube of you explaining the benefits of them working with you vs. your competition? Or what if they saw videos of other home sellers explaining why they enjoyed working with you? We can help you accomplish both of these video remarketing strategies.

Display Network Ads

Once a person visits your site, they may immediately visit similar sites relevant to real estate investing. If so, we can show ads on many future sites they visit. Your business stays fresh on their mind no matter where they go on the internet.

Social Media Remarketing

Using Instagram or Facebook as your primary platform, we can remarket on social media as we remarket on the Google Display Network. We display ads on Facebook and Instagram to people who have already visited your website. The ads work on any device and can appear multiple times on the platform newsfeed or sidebar.

Intelligent Postcard Retargeting

Intelligent postcard marketing is a strategy that is surely to help you stand out from your competition. Imagine a potential seller visits your website or landing page and 3 days later they receive a postcard in the mail from you? Better yet, what if you didn’t have to do anything on your end to accomplish this? We will create a credibility based postcard on your behalf utilizing your branding, credibility icons, Google reviews, etc and automatically send it to their home address. Roughly 50-70% of your website visitors will be eligible for us to do this based on our back-end data collection method. To learn more about our intelligent postcard retargeting strategy, click here.


If you are ready to take your real estate investment business to the next level, contact our REI marketing team today. Learn more about how we can help you implement our Motivated Sellers Marketing Program in your area. To check the availability of your market, fill out our application form or contact us at 877-399-2259. We work with a limited number of real estate investors per market, so claim your market today.