One of the most common mistakes that real estate investors make in designing and developing their website is the ‘one-and-done’ approach. This strategy includes putting up a site, adding the content, and leaving it as-is indefinitely, thinking that the site can perform on autopilot. Quite the opposite is true.

Revamp Your Site's Success: The Importance of SEO Updates in Refreshing Your REI Website Content

By: Larry Weideman

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One of the most common mistakes that real estate investors make in designing and developing their website is the ‘one-and-done’ approach. This strategy includes putting up a site, adding the content, and leaving it as-is indefinitely, thinking that the site can perform on autopilot. Quite the opposite is true.

Like the universe itself, the Internet is always in a state of flux, constantly evolving - almost by the minute. Google updates, marketing trends, real estate fluctuations, and seller behavior dictate search engines like Google or Bing function and how your website responds to it.

One thing’s for certain: Google is always changing. If you don’t update your content as part of your overall real estate marketing strategy, your site will get left behind. You’ll never compete in an already aggressive real estate market.

Below we look at the basics of search engine optimization updates and why you should perform a website content refresh.

What is an SEO Update and Website Refresh?

SEO updates are changes made to your website's content to improve its visibility on search engines.

Refreshing your website content includes

  • Updating it with new information
  • Optimizing it for search engines
  • Making it more engaging for home sellers

The process is essential to keep up with the changes in search engine algorithms, improve user experience, and stay ahead of your competitors.

Why Updating Website Content is Important

Updating website content is critical to keep your website relevant, engaging, and useful for your audience. If you don't update your website regularly, it may become stale and outdated, leading to a decline in traffic and engagement.

By refreshing your website content, you can provide your audience with fresh, relevant, and valuable information, which can increase their trust in your brand and improve your website conversion rates.

There are several ways in which updating website content improves your real estate investment website’s performance.

  • First, it can improve your website's ranking on search engines by making it more visible and relevant to your target seller audience.
  • Second, it can enhance seller experience by providing them with up-to-date and valuable information. Third, it can increase engagement and conversions by keeping your audience interested and informed.
  • Finally, it can help you stay ahead of your competitors by providing better and more relevant content.

Refreshing Websites vs. Creating New Content: Is There a Difference?

Refreshing your website content is different from creating new content. While creating new content involves generating new ideas and developing new pages, refreshing your website content means updating existing pages to make them more relevant and engaging.

Refreshing your website content is essential to keep your website up to date and relevant, while creating new content can help you expand your website's reach and attract new audiences.

Tips for Refreshing Your Website Content

Refreshing a website involves several steps, including:

Step 1: Analyze Your Website

The first step is to analyze your website's current content and performance. Use tools like Google Analytics to identify which pages are performing well and which ones need improvement. Pay attention to metrics like traffic, bounce rate, and time on page.

Step 2: Identify Areas of Improvement

Based on your analysis, identify which pages need improvement. Look for outdated information, broken links, poor design, and low engagement. Make a list of the changes you need to make for each page.

Step 3: Update and Optimize Content

Once you have identified the areas for improvement, it's time to update and optimize your content. Add new information, images, and videos to make your content more engaging. Optimize your content for search engines by using relevant keywords, meta descriptions, and tags.

Step 4: Improve Website Design

If your website design is outdated, consider updating it to make it more modern and user-friendly. Use a clean and simple design, easy navigation, and responsive layout to enhance user experience.

Step 5: Test and Measure

After making the changes, test your website to ensure everything is working correctly. Use tools like Google Search Console to monitor your website's performance and measure the impact of your changes.

When and How Often Should I Update My Website Content?

Updating your website content depends on various factors, such as

  • Your industry
  • Audience (motivated home sellers)
  • Competition.

In general, you should update your website content at least once a year, but it's better to do it more frequently, depending on your needs. If you have a blog, you should update it regularly, at least once a week, to keep your audience engaged and attract new motivated home sellers.

Best practices for Content Refresh and Updates

To get the most out of your content refresh and update, follow these best practices:

Focus on Quality Over Quantity

It's better to have a few high-quality pages than many low-quality pages. Focus on providing valuable and relevant information to your audience.

Use Relevant Keywords

Use relevant keywords in your content to make it more visible and relevant to your target audience.

Optimize for Mobile Devices

Make sure your website is optimized for mobile devices to enhance user experience and improve your website's ranking on search engines.

Use Internal Linking

Use internal linking to connect your pages and make it easier for your audience to navigate your website.

Promote Your Content

Promote your content on social media and other channels to attract more visitors and increase engagement.

Tools and Resources for Updating Website Content

There are many tools and resources our team utilizes to help you update your website content, including:

Google Analytics

Google Analytics is a free tool that provides insights into your website's performance, including traffic, bounce rate, and time on page.

Google Search Console

Google Search Console is a free tool that helps you monitor your website's performance on search engines and identify issues that need to be fixed.

SEMrush

SEMrush is a paid tool that provides insights into your website's SEO performance, including keyword ranking, backlinks, and competitors.

Yoast SEO

Yoast SEO is a free WordPress plugin that helps you optimize your website's content for search engines.

Grammarly

Grammarly is a free tool that helps you improve your writing by checking for spelling and grammar errors.

Common Mistakes To Avoid When Refreshing Web Pages

When refreshing your web pages, there are some common mistakes you should avoid, such as:

  • Changing URLs: Changing URLs can lead to broken links and affect your website's ranking on search engines. Try to keep your URLs the same as much as possible.
  • Removing content:Removing content can lead to a decline in traffic and engagement. Instead, update it with new information and optimize it for search engines.
  • Over-optimizing content: Over-optimizing your content can lead to penalties from search engines. Use relevant keywords naturally and avoid keyword stuffing.
  • Ignoring user experience: Ignoring user experience can lead to a high bounce rate and affect your website's ranking on search engines. Make sure your website is user-friendly and easy to navigate.
  • Neglecting social media: Neglecting social media can lead to a decline in engagement and traffic. Promote your content on social media to attract more visitors and increase engagement.

Measuring the Success of Your Website Refresh

To measure the success of your website refresh, use tools like Google Analytics and Google Search Console to monitor your website's performance. Look for metrics like traffic, engagement, and conversions. If you see an improvement in these metrics, it means your website refresh was successful.

Refreshing your website content with SEO updates is essential to keep your website relevant, engaging, and visible on search engines. By following the steps outlined in this article, you can refresh your web pages, improve user experience, and stay ahead of your competitors.

Remember to follow best practices, use tools and resources, avoid common mistakes, and measure your website's success. With these tips, you can revamp your site's success and achieve your business goals.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Freedom Leads can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing System in your area. Ask us about our Deal Method Academy.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:

  1. "What is my process for leads that come in?"
  2. "How many leads turn into contracts?"

2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. Regardless of how successful you were over the last year, it’s imperative that you assess your REI business and prepare for the upcoming year.

When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional and digital marketing channels as possible. You also want to develop a system that allows you to track and analyze the progress of your marketing campaigns within each channel.

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