Here’s a hard truth: If your real estate business is not on social media, your competition is already way ahead of you - and probably gobbling up your potential leads. According to the latest data, nearly 97 percent of all businesses in the U.S. have a presence on at least one social media platform. 

Why Your Real Estate Investment Business Needs Social Media Marketing

Here’s a hard truth: If your real estate business is not on social media, your competition is already way ahead of you - and probably gobbling up your potential leads. According to the latest data, nearly 97 percent of all businesses in the U.S. have a presence on at least one social media platform. 

Having just one social media page on a major platform engages with your audience, expands your market, gives you more opportunities to promote your business, and gives you a competitive edge. Our latest article explores why your real estate investment business social media marketing (including social paid advertising) right now.

What is Social Media Marketing (SMM)?

Social media marketing uses a social media platform to connect with your audience to build your brand, increase sales, and drive website traffic. Marketing strategies involve publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

Today, real estate investors use social media in many different ways. For example, a business concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales with an analytics tool (social media analytics). A business that wants to reach a specific audience at scale would run highly-targeted social media ads (social media advertising).

How Social Media Helps You Market Your Real Estate Investment Business

1. Social Media Puts You in Direct Contact with Your Audience

Social media puts you in the middle of the marketing arena, giving you a platform to engage with your audience in various ways.

  • Post directly to your page daily.
  • View and reply to comments from readers.
  • Engage in discussions with motivated sellers.
  • Add photos and videos to your feed.
  • Post surveys, contests, questionnaires.

There are dozens of ways to engage directly with your audience and get the conversation going with motivated sellers. The more creative you are with your social media posts, the more people will respond. 

2. You Can Create Another Marketing Channel Back to Your Website

Every new social media page is a marketing channel that leads directly to your website. 

For example, let’s say you just wrote a valuable blog on your real estate investment site, and you want to share it with your audience. You can create a blurb on Twitter, Facebook, LinkedIn, or Instagram, provide a link back to the blog, and post it on your feed. Every new social media page drives more traffic to your site. 

Social media accounts for five to ten percent of all website traffic. That may not seem like much at first. However, the numbers add up. Plus, you can increase traffic by adding more posts regularly. 

3. Social Media is a Low-Cost (And Even Free) Marketing Tool

Except for paid social advertising, social media marketing is largely free. The only investment you make is the time or money to create content. The platforms are free to set up and use. There are limitations to your social page, depending on the platform. However, social media is essentially a low-cost option for promoting your real estate investment business.

For instance, it costs nothing to set up a Facebook Business page. Within minutes, you can set up your profile, add the necessary information and begin posting to your feed. Start spreading the word about your page, and increase your followers. Sure, there are tools you can purchase to boost your page. However, social media marketing is a low-cost option that could get you more potential leads on the front end.

4. You Can Analyze Your Page’s Results with Hard Data

With social media marketing, the possibilities for analyzing your results are endless. Many of the tools available on the various platforms are free to use and provide useful insights into how well your engagement is performing.

Case in Point, LinkedIn has an array of built-in analytics tools that help you monitor your page’s performance. Some of the most popular tools include




Updates (desktop)

Content (mobile)

Effectiveness of your updates, including posted videos

Evaluate the quality and topics of content shared with your page followers and visitors


Demographics and sources of followers

Understand who’s following your page and how to best engage with



Demographics and sources of visitors

Understand who’s visiting your page and how to convert them into a follower


Compare Page followership and content engagement with competitors

Understand how your page’s followership and content compare to your competitors’

5. You Can Build Your Brand

Social media gives your brand a unique personality on social platforms. You can build your brand by creating profiles that depict your brand’s personality, interacting with the audience in a way that helps to build your brand, posting content that supports your brand image, etc.

Loyal customers interested in your brand will follow your social posts and respond to your posts by liking and sharing them on many different social media platforms. They also will post reviews relating to their concerns, queries, and positive feedback. When you respond to them on social media, it improves brand loyalty. The graphic below shows how many different platforms users visit on a daily basis.

Depict your brand authority in social media posts, blog content, respond to your audience, and respond on different forums. When more people talk about you on social media, you gain more value and authority. And if you interact with influencers, your brand authority will improve over time.

Contact Freedom Leads for Automated Lead Follow-Up Solutions

Freedom Leads can help you get more qualified leads through Spark, our fully customizable lead generation tool. Learn more about how we can help you implement the Motivated Seller Prospects Marketing Program in your area. 

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We work with a limited number of real estate investors per market, so claim my market today.