2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. Regardless of how successful you were over the last year, it’s imperative that you assess your REI business and prepare for the upcoming year.

Your 2022 Year-End REI Marketing Checklist

2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. Regardless of how successful you were over the last year, it’s imperative that you assess your REI business and prepare for the upcoming year.

  • What did you do well in 2022?
  • What areas do you need to improve?
  • What will you do differently in the upcoming year?
  • Which marketing strategies do I need to adopt to get more real estate deals?
  • How do I establish more credibility and trust in the marketplace?

By asking key questions, you can adjust your marketing strategy to get more qualified motivated seller leads. Looking at your current business model critically allows you to identify issues that hinder you from reaching your business goals. Below, we look at some areas you need to review to assess your business performance in 2022 and how you can move forward successfully in 2023.

1. Analysis and Reflection

Regardless of how effective your marketing is, there is always room for improvement. Simply look at what worked and what didn’t. Go back and review data, such as

  • What type of motivated seller leads you attracted
  • Number of leads coming in
  • Where your leads came from
  • What type of campaigns drew the most leads

Also, perform a critical analysis of marketing campaigns that did not perform as expected. In this case, you’re looking at market strategies that either attracted the wrong leads or not enough leads. Analyze data such as

Take a critical look at your entire process or marketing funnel to find out where you are losing your leads. 

For instance, your marketing channels may be feeding you the right leads. However, your conversion rate may be low during the follow-up stage of your strategy. On the other hand, you may be able to close a lot of deals, but your marketing channels are not delivering enough qualified leads to scale. So, you need to find weaknesses in your marketing pipeline and figure out where you need to improve in 2023.

2. Update Your Website

Is your website underperforming? Is it not producing as many leads as it should? Or, has it been a while since you’ve overhauled your site? If so, it may be time to analyze and upgrade your website and get it ready for 2023. The process of analyzing and improving your website’s performance is known as an SEO Audit.

An SEO audit is the process of identifying problems or errors that can prevent your site from ranking on Google and other search engines. It includes specific steps such as

  • Making sure Google is correctly crawling, indexing, and rendering your site
  • Checking your website for on-page SEO problems
  • Examining your off-page SEO for potential backlinking issues
  • Keyword-optimizing your content
  • Checking for duplicate content
  • Setting up and maintaining comprehensive reporting to track your website’s performance

Improving your website design, performance, and content increases traffic to your site from those searching how to sell their house fast for cash. Fortunately, numerous search engine optimization tools are available to help you perform a site audit, including SEMRush, Google Analytics, and Google Search Console. You can also reach out to our team at Freedom Leads for help performing a free audit.

3. Create More Online Credibility

Regardless of your experience, skill, or knowledge, home sellers today still view home buyers and investors as sketchy. One of the main reasons for this is that traditional home sales are still the most common way to sell a house. The idea of working directly with a buyer is foreign to most sellers. So, you need to establish credibility. You can’t assume that people know who you are or what you do. 

The most effective way to establish credibility is to improve your online marketing efforts.

Establish Your Investor Brand

People naturally gravitate toward brands that look and feel like they have a solid foothold in the industry. Even if you are a new investor, you can create a brand that resonates with people if you present yourself in a professional way. Design your website and paid advertising strategies to have a professional, clean look with clear messaging. Differentiate your brand from your competitors and find ways to stand out in the market by adding Google & Facebook reviews, Better Business Bureau accreditation, testimonial videos and other credibility based assets.

Create a Win-Win Situation with Sellers

Don’t try to pull a ‘fast one’ over sellers. They can often look past your slick talk and salesy tone. Instead of trying to convince people that your business is amazing, share the benefits of partnering with your company versus the competition. How can you help the seller get out of their situation? What do you bring to the table that leaves the seller 100% satisfied with the transaction?

Make Your Presence Known Across Multiple Online Platforms

To establish credibility online, you need to generate consistent engagement and leave the impression that you are everywhere on the Internet. Creating a sense of familiarity garners trust from sellers who are still not 100% sold on the idea of a cash home sale. Make your presence known across multiple platforms such as your website, paid ads, emails, social media pages, and landing pages.

4. Partner With a Digital Marketing Agency

As your real estate business grows, you discover that you can’t run every aspect of your operation alone. Eventually, you need to hire someone to handle tasks that you either do not have time to do or are outside of your expertise. For instance, who is going to take care of marketing your brand? Do you hire in-house or outsource your marketing to an agency?

There are several benefits of outsourcing to a digital marketing agency. 

  • Focus on running areas of your business that you are passionate about.
  • You have more time to engage with home sellers.
  • Work with marketing experts who can help you reach your goals.
  • Digital marketing agencies offer scalable, flexible services and products. 
  • Marketing experts provide data-driven insights and measurable results.
  • Agencies provide a wide range of high-end marketing tools. 

Hiring a marketing team in-house is expensive and time consuming. You have to pay for salaries, benefits, facilities, equipment, and other expenses. Plus, you still have to pay for marketing tools, apps, and softwares. All of these expenses go away when you outsource your marketing. You can focus more of your budget on marketing strategies and less on overhead. An agency can give you the leverage you need to get ahead in 2023.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Freedom Leads can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing Program in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional and digital marketing channels as possible. You also want to develop a system that allows you to track and analyze the progress of your marketing campaigns within each channel.