In recent years, text messaging has become an essential communication tool for real estate investment businesses. It provides a direct and efficient way to connect with motivated seller leads and deliver important information. However, with the rise of spam and unwanted messages, carriers have implemented new regulations to protect consumers and ensure the integrity of business texting. 

By: Jacob Hicks

A2P 10DLC For Real Estate Investors:

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In recent years, text messaging has become an essential communication tool for real estate investment businesses. It provides a direct and efficient way to connect with motivated seller leads and deliver important information. However, with the rise of spam and unwanted messages, carriers have implemented new regulations to protect consumers and ensure the integrity of business texting.

One of these regulations is A2P 10DLC, which stands for Application-to-Person 10-Digit Long Code. If you’re working with Freedom Leads using the Spark Follow Up system, we have easy step by step instructions to help you get registered.

What Is A2P 10DLC?

A2P 10DLC is a system designed to facilitate business text messaging using local 10-digit long code phone numbers. Unlike traditional short codes or long codes, which were primarily used for person-to-person messaging, A2P 10DLC enables you to send messages to sellers .

Messages can include

  • Ads or offers
  • Appointment confirmations
  • Tenant correspondence
  • Real estate transaction updates

The use of A2P 10DLC ensures that businesses comply with carrier requirements and deliver messages through an approved channel.

Why A2P 10DLC Matters

The introduction of A2P 10DLC is a significant development in the SMS marketing industry. With the increasing number of sellers opting in to receive texts from brands, businesses have recognized the potential of SMS marketing as a powerful tool for your real estate investment marketing strategy.

However, to maintain the trust of sellers and protect them from unwanted messages, regulations like A2P 10DLC have been put in place. By adhering to these regulations, businesses can ensure that their messages are delivered reliably and that a target audience has control over the messages they receive.

Benefits of A2P 10DLC

Implementing A2P 10DLC offers two main benefits for your REI business.

Improved Security

It provides a higher level of trust and security for both buyers and sellers. With A2P 10DLC, sellers can have confidence that the messages they receive are legitimate and from trusted sources. This helps to reduce the risk of falling victim to scams or phishing attempts.

More Messages

A2P 10DLC enables businesses to send messages at a higher volume and with improved deliverability. Important information reaches your audience in a timely manner, enhancing the overall seller experience.

The Registration Process

To send A2P 10DLC messages, complete a registration process with the respective carriers. The process is easy.

  1. Provide information about your real estate investor business
  2. How you are using your test messages
  3. Phone numbers you’re using for sending messages

The registration process ensures that businesses are verified and authorized to send A2P messages. Carriers review the registration submissions and approve businesses that meet the necessary criteria.

Notes: Complete the registration process before the deadline of July 5th, 2023, to avoid disruptions in your messaging operations.

Consequences of Non-Compliance

Failure to register for A2P 10DLC can have significant consequences for businesses.

Higher Carrier Fees

Unregistered business text messages may incur higher per-message fees from carriers. It can result in increased costs for your businesses and potentially impact your messaging budget.

Violations and Penalties

Additionally, non-compliant messages are more likely to be reviewed for TCPA violations and potential penalties.

Your Messages Don’t Get Delivered

Carriers have also started filtering out messages from non-registered numbers, leading to a lack of message delivery without any warning or error messages. So, take the necessary steps now to register your phone number.

How A2P 10DLC Reduces Spam

One of the key objectives of A2P 10DLC is to reduce spam and unwanted messages. By implementing this system, carriers have a clearer line of sight when it comes to identifying your business use cases and preventing misuse of phone numbers.

A2P 10DLC enables carriers to distinguish between person-to-person and business messaging, ensuring that messages from businesses are appropriately routed and delivered. It maintains the integrity of text messaging as a reliable communication channel and improves the overall user experience for consumers.

Guidelines for Text Messaging

When sending A2P 10DLC messages, you must adhere to certain guidelines to ensure compliance and maintain the trust of sellers.

  • Obtain proper consent from recipients
  • Provide clear opt-out instructions
  • Avoid deceptive or misleading content

You should monitor and manage your messaging activities to prevent any potential violations. By following these guidelines, you build strong relationships with sellers and avoid any negative consequences associated with non-compliance.

Preparing for the July 5th, 2023 Deadline

The deadline for A2P 10DLC registration is fast approaching. So, take action to ensure compliance. Review your messaging operations, identify any phone numbers used for business purposes, and complete the registration process with your carrier.

By registering before the deadline, you can continue sending messages without interruptions and maintain a seamless communication flow with sellers. It is important to stay informed about any updates or changes related to A2P 10DLC to ensure ongoing compliance.

Best Practices for A2P 10DLC

To maximize the benefits of A2P 10DLC and ensure successful messaging operations, you should follow best practices.

  • Monitor message delivery rates
  • Optimize message content for engagement
  • Leverage personalization to enhance seller experiences.
  • Stay updated on industry trends and changes in carrier requirements.

By implementing these best practices, you can make the most of your A2P 10DLC messaging efforts and achieve optimal results.

Frequently Asked Questions About A2P 10DLC

What happens if I don't register phone numbers before the deadline?

If you fail to register phone numbers before the deadline of July 5th, 2023, you may experience disruptions in your messaging operations. Carriers may filter out messages from unregistered numbers, resulting in a lack of message delivery.

How does A2P 10DLC reduce spam and protect consumers?

A2P 10DLC enables carriers to better identify and differentiate business messaging from person-to-person messaging. This reduces the risk of spam and unwanted messages, ensuring that consumers receive relevant and trusted content.

Is registering phone numbers specifically for business purposes mandatory?

Yes, if businesses use a phone number specifically for business purposes to communicate with motivated leads, it must be registered before the deadline of July 5th, 2023.

A2P 10DLC is a crucial aspect of real estate business text messaging that ensures compliance, reduces spam, and enhances the seller experience. By understanding the significance of A2P 10DLC, following the registration process, and adhering to best practices, you can leverage SMS marketing to connect with motivated home sellers and drive success in the digital age.

Stay informed, take action, and embrace the opportunities that A2P 10DLC brings to your business texting strategies. Remember, the deadline for registration is approaching, so don't wait. Register your phone numbers and embrace the future of business texting with A2P 10DLC.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Freedom Leads can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing System in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:

  1. "What is my process for leads that come in?"
  2. "How many leads turn into contracts?"

2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. Regardless of how successful you were over the last year, it’s imperative that you assess your REI business and prepare for the upcoming year.

When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional and digital marketing channels as possible. You also want to develop a system that allows you to track and analyze the progress of your marketing campaigns within each channel.