Call Tracking & Website Analytics For Real Estate Investors

You can’t improve what you don’t measure. If you can’t track inbound communications, you can’t adjust your online and offline marketing campaigns. Call tracking and data analytics gives you the power to analyze how your marketing dollars are impacting your growth so you can decide which channels are best for you to scale. You can improve your current marketing campaign while avoiding mistakes that keep you from generating more revenue.

With the Motivated Sellers Marketing Program, you can track all inbound communications across all channels and devices back to your active marketing campaigns. Every form, email, call, and text you receive can be tracked from its origins, giving you a clearer picture of how you perform on both online and offline marketing strategies.

Our experts have been collecting data from real estate investor marketing campaigns across the U.S. since 2018. Using this collected data, we are able to help your marketing campaigns excel quicker saving you both time and money. It’s time for you to put your online marketing efforts into the hands of a company who has the data you need to reach motivated home sellers and scale your REI business.

DATA ANALYTICS PUTS YOU IN CONTROL OF YOUR MARKETING CAMPAIGN

Without reliable metrics, you have no idea whether your campaign is producing results. Even if you get more phone calls, you can never be sure if you are getting a healthy return on your advertising investment. Data analytics puts you in full control of your marketing efforts.

More channels give you more marketing opportunities. However, more channels can be harder to manage. Our data analytics system gathers data from all channels and gives you an easy-to-read report of how and where your campaign is performing. Ask us how we can help you track your offline marketing efforts as well!

Scale Your Ad Budget

Companies waste thousands of dollars in ad campaigns simply because they never know how much to allocate to their various marketing efforts. Call tracking and data analytics allow you to prepare and adjust your budget down to the penny. When you get a higher ROI on every dollar spent, you can scale your marketing campaigns without limit.

Get More Qualified Leads

One of the clearest indicators that your campaign is not working is that you are getting many unqualified leads. Data analytics help us determine where we need to make changes in your campaign. The more data we have, the more accurate adjustments we can make.

Call Tracking

We are a certified partner of CallRail and use their tracking system to track the quality of inbound leads from our various marketing campaigns. With CallRail, we have greater visibility into the calls and conversions that we generate for you. We know whether phone calls are being answered and we can listen to the recording of the answered calls.

Automated recordings also allows you to review your personal phone calls or even monitor how your team members are doing when answering the phone. If you are engaged in offline marketing strategies such as cold calling, bandit signs, mailers, etc., we can set up dedicated tracking numbers for those campaigns as well. You view and keep all data & recordings from a single online dashboard.

Google Analytics

A Google Analytics tag is added to your website and all landing pages. The Google tag provides valuable data about who is visiting the website, where they came from, what actions they are taking, how long they stay, and more! We use tracking codes to store cookies from visitors so that you can continue remarketing to them with banner ads after they leave your website or landing page.

Google Analytics covers the full range of user activity before, during, and after visiting your website. You can access data about user demographics that you can then use on your website, social media page, or other platforms. Google Analytics creates full caller profiles so that you can create a better overall marketing strategy.

Facebook Pixel

We add the Facebook Pixel code to your website and landing pages. This allows us to track the effectiveness of our Facebook and Instagram ads. We also store information about the users who click on our so that we can continue marketing to them through our social media remarketing campaigns. We use the Facebook Pixel to help you bring back website visitors and find new leads for motivated home sellers.

With the Facebook Pixel, you can measure your advertising campaign’s effectiveness by gaining insight into the actions people take on your website. You can also use the Facebook Pixel to make sure your ads are shown to the right people.

CLAIM YOUR MARKET TODAY

If you are ready to take your real estate investment business to the next level, contact our team today. Learn more about how we can help you implement our Motivated Sellers Marketing Program in your area. To check the availability of your market, fill out our application form or contact us at 734-428-3735. We work with a limited number of real estate investors per market, so claim your market today.