When it comes to long-term marketing success, nothing drives more traffic to your site and helps you close more real estate deals than a powerful SEO strategy. Search engine optimization prepares your site for high-volume traffic and generates more leads long after your paid marketing budget runs out. Our Motivated Sellers Marketing Program combines all the best elements of SEO into a game plan that firmly establishes your reputation and builds trust & authority in your target market.

We utilize effective SEO methods such as compelling content, primary keyword usage, a clean and professional web design, high-end graphics & videos, backlinks, eye-catching headlines, and an overall layout that is easy to navigate. Most importantly, our team of SEO experts help you dominate the first page of Google search results, giving you a major advantage over the competition.


While paid ads are a great way to drive traffic to your website early on, SEO is a long-term investment that prepares you for sustainable success. We utilize a range of SEO strategies and tools that scale your website through every phase of business growth.

Competitive Research

Through first hand experience and extensive research, our team understands the REI industry and what top investors in the US are doing to dominate search engine results. Knowing the industry helps us cut through the noise and better communicate with motivated sellers.

Keyword Research

We’ve researched the most popular search terms in your industry so that your REI website shows up in organic Google searches. We strategically place keywords throughout your site to improve your Google rankings. We also adjust all keywords as needed based on the most current search trends.

Google Rank Tracking

We continually monitor and assess your Google & Bing rankings to see how well your website is performing overall. We look at all the factors affecting your ranking and see what we need to do to improve. We keep working to help you reach and maintain the top stop in your real estate market.

Link Building

We improve your online presence by creating quality inbound links straight to your website. We build quality links (DA 25+) from a variety of platforms across the web. Quality backlinks can put your website ahead of the competition and strengthen your overall SEO strategy.

On-Page SEO

We use an arsenal of on-Page SEO elements such as meta title tags & descriptions, URL optimizations, H1, H2, H3 tag optimization, advanced schema implementation, and internal linking so that your website interacts with all search engines correctly and gets the highest ranking in organic searches.

Off-Page SEO

High-quality links, social linking, online listings, and reviews can all contribute to your website’s domain authority and help it climb the Google rankings over time. Off-page and technical SEO increases traffic to your site and creates a buzz about the solutions you offer as a real estate investor.


SEO is a long-term investment in your real estate business. Therefore, you need to design your website for organic Google searches. Our step-by-step process helps drive more traffic to your URL and optimize your website for lead generation.

A Clean, Professional SEO-Optimized Website

Web design involves more than just developing a functioning site. We create a layout that is clean, easy to navigate, user-friendly and mobile responsive with keyword optimized content. The content includes all the necessary SEO elements: keywords, catchy headlines, bullet lists, short sentences and paragraphs, and a compelling message that resonates with readers. The foundational content added to your website will consist of your home page followed by city pages, representing the top cities you buy houses in, and problem pages, representing the reasons why someone would need to sell fast such as foreclosure, probate, vacant property, etc.

Conversion Rate Optimization

The ultimate goal of any website is to convert visitors into leads. We eliminate all the unnecessary steps that keep readers from making a quick decision. We add elements such as highly visible phone numbers, easy-fill contact forms, and calls to action throughout every page. Readers have quick access to customer reviews, city pages, FAQs, blogs, contact pages, and problem pages. No matter what page the visitor is viewing, there will be a CTA (call-to-action) for them to request a cash offer on their house.

On-Page and Off-Page Optimization

Once the website is optimized for ranking and converting, we begin with on and off-page optimization. Some of the vital on-page optimizations include the meta data, headlines, URLs, a sitemap, and schema implementation. Some of the off-page tasks include social media linking and posting, Google My Business, publishing your REI company info into 60+ online directories, a healthy backlink profile & a new webpage added every week.

Transforming Your Website Into An Authority Hub

While the traffic to your website is increasing, the goal is to continuously add more credibility and reviews to your website including team photos, pictures of your rehab projects, BBB accreditation, video testimonials and more! As we collect these various items, we transform your website into an authority hub, ultimately converting even more of your visitors into motivated sellers leads and raising their temperature from a warm to a hot lead. What if every lead you spoke to viewed you as a trusted & credible home buyer before you ever say a word?


Building and launching your website is just the beginning of the SEO journey. The MSP team utilizes an array of advanced SEO tools to consistently measure the performance and health of your website. We assess and work on all elements of your website, such as

  • Which website pages are generating the most leads
  • How existing off-page lead generators are contributing to the site
  • Monitoring of both internal or external links
  • Continual addition of 4 new pages of content per month
  • Tools or resources that we can add to the website to make it more useful

No website is ever a finished product. We continuously approach each site with the idea that there is always something we can improve, and more we can do to get you to #1 and remain #1 in the Google & Bing organic search rankings.


If you are ready to take your real estate investment business to the next level, the Motivated Sellers Marketing Program is for you. Learn more about how we can help you implement our Motivated Sellers Marketing Program in your area. To check the availability of your market, fill out our application form or contact us at  877-399-2259. We work with a limited number of real estate investors per market, so claim your market today.